E-commerce giant Amazon has developed several iterations of its Echo devices that connect to Alexa, a cloud-based voice service. Alexa can be used to streamline day-to-day tasks like making shopping lists, setting an alarm, or updating you on the weather and traffic. Now, she (for the system has a female voice) can even help men get dressed.
Amazon partnered with Perry Ellis International Inc. to develop a feature that can provide style advice for male shoppers. The clothing brand, when prompted via Alexa, will send recommendations to customers’ email accounts. To maximize accessibility, a picture of the clothing and a link to where to shop will be included.
According to a survey from the brand, more than 80 percent of men don’t know what to wear in different situations. By integrating with Amazon and Alexa, Perry Ellis hopes to improve that number.
Hopefully, Alexa knows that any good outfit isn’t complete without a kick-ass pair of men's socks!